Builder is a visual page builder and headless cms for Shopify with built-in a/b testing and personalization. Marketers and merchandisers edit landing pages, pdps, and homepage sections directly, so engineering stops getting pulled into hero swaps and banner edits. Best fit for Shopify brands with a real content cadence and a dev team that wants its roadmap back.
What Builder does for Shopify brands
- Visual editor lets marketers ship landing pages, pdps & hero sections without engineering
- Built-in a/b testing & personalization run more tests on revenue pages, lifting cvr
- Frees engineering hours from one-off banner & page edits back to the roadmap
- Visual Copilot generates Shopify components from designs, speeding new page builds
