xTool logo

xTool

Laser cutters, engravers, welders, and DTF printers for beginners and pros. Irwindale, California. Runs on Shopify Plus.

xTool is a Irwindale, California brand selling laser cutters, engravers, welders, and DTF printers for beginners and pros on Shopify Plus. dtcmvp estimates its revenue across all channels at $300M to $350M a year. Its store lists 993 products, mostly art & crafting materials, spare parts and cutter accessories, priced from $5 to $1.95K. It sells direct and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 28 apps from the Shopify App Store across 9 categories. It spends about $20K to $22.5K a month on those apps and added 7 in the last year.

Revenue

Total revenue · est.
$300M to $350M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
993
Counted on the storefront
Typical price
$5 to $1949
Most products fall in this range
Art & Crafting Materials608Spare Parts113Cutter Accessories92Craft Cutting & Embossing Tools28

Product types as xTool files them in its own catalogue.

What xTool runs on Shopify

28 apps from the Shopify App Store, across 9 categories.

Other14Shipping, returns & order tracking4Affiliates & influencers3Email & SMS marketing2Advertising & analytics1Product reviews1Search, upsell & discovery1Page building1Helpdesk1

Estimated app spend: about $20K to $22.5K a month. 7 apps added in the last year.

See which 28 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where xTool sells

Direct, xtool.comAmazonWholesale

What is xTool's revenue?

dtcmvp estimates xTool's revenue across all channels at $300M to $350M a year.

What apps does xTool use on Shopify?

xTool runs 28 apps from the Shopify App Store across 9 categories: Other, Affiliates & influencers, Shipping, returns & order tracking, Advertising & analytics, Product reviews, Email & SMS marketing, Search, upsell & discovery, Page building, Helpdesk.

Updated 2026-06-21. Method notes and every source: how we count →