WTB logo

WTB

Tires, saddles, rims, grips, hubs, wheels and accessories for mountain, gravel and road cyclists. Mill Valley, California. Founded 1982. Runs on Shopify Plus.

WTB is a Mill Valley, California brand, founded in 1982, selling tires, saddles, rims, grips, hubs, wheels and accessories for mountain, gravel and road cyclists on Shopify Plus. Its store lists 131 products, mostly tires, rims and saddles, priced from $9 to $570. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 19 apps from the Shopify App Store across 8 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
131
Counted on the storefront
Typical price
$9 to $570
Most products fall in this range
Tires36Rims18Saddles13Grips12Wheels10Apparel3

Product types as WTB files them in its own catalogue.

What WTB runs on Shopify

19 apps from the Shopify App Store, across 8 categories.

Other9Helpdesk2Search, upsell & discovery2Product reviews2Advertising & analytics1Shipping, returns & order tracking1Email & SMS marketing1Page building1

Estimated app spend: about $10K to $12.5K a month.

See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where WTB sells

Direct, wtb.comRetailAmazonWholesale

Competitors

  1. both sell MTB/gravel wheels and components to athletes

  2. Stan's

    tubeless-focused wheels and rims for riders

  3. mountain bike components and wheels

  4. MTB components and wheels

  5. MTB parts like posts and wheels

  6. Reserve Wheels

    performance wheels for gravel/MTB

  7. premium bike components

  8. MTB components and pedals

  9. Fizik

    saddles and contact-point parts

  10. HED Cycling Products

    wheels and rims for athletes

how we pick competitors

What apps does WTB use on Shopify?

WTB runs 19 apps from the Shopify App Store across 8 categories: Other, Helpdesk, Advertising & analytics, Search, upsell & discovery, Shipping, returns & order tracking, Product reviews, Email & SMS marketing, Page building.

Who are WTB's competitors?

The Shopify brands closest to WTB are Industry Nine, Stan's, Race Face, Wolf Tooth Components and OneUp Components.

Updated 2026-10-22. Method notes and every source: how we count →