Willow Pump logo

Willow Pump

Wearable breast pumps for moms, including in-bra pumps. Mountain View, California. Runs on Shopify Plus.

Willow Pump is a Mountain View, California brand selling wearable breast pumps for moms, including in-bra pumps on Shopify Plus. Its store lists 78 products, mostly pump accessories, bras and pumps, priced from $18 to $79. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 20 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
78
Counted on the storefront
Typical price
$18 to $79
Most products fall in this range
Pump Accessories20Bras8Pumps4

Product types as Willow Pump files them in its own catalogue.

What Willow Pump runs on Shopify

20 apps from the Shopify App Store, across 7 categories.

Other10Advertising & analytics2Search, upsell & discovery2Affiliates & influencers2Product reviews2Email & SMS marketing1Loyalty, store credit & gift cards1

Estimated app spend: about $7.5K to $10K a month.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Willow Pump sells

Direct, onewillow.comAmazonWholesale

Competitors

  1. both sell wearable breast pumps and milk storage to mothers

  2. wearable breast pump with accessories and milk bags

  3. Hygeia Health

    breast pumps, flanges and milk storage bags

  4. baby-focused tech device for parents

  5. Farmaciasdirect.es

    baby care products to parents

  6. The Marena Group, LLC

    women-focused postpartum compression products

  7. Alpro Pharmacy Online Shop

    infant and baby products retailer

  8. infant formula and baby needs

  9. baby products for mothers

  10. baby care retail

how we pick competitors

What apps does Willow Pump use on Shopify?

Willow Pump runs 20 apps from the Shopify App Store across 7 categories: Other, Email & SMS marketing, Advertising & analytics, Search, upsell & discovery, Affiliates & influencers, Loyalty, store credit & gift cards, Product reviews.

Who are Willow Pump's competitors?

The Shopify brands closest to Willow Pump are Elvie, MomMed, Hygeia Health, Hatch and Farmaciasdirect.es.

Updated 2026-10-22. Method notes and every source: how we count →