Vita Coco logo

Vita Coco

Coconut water, scrunchies, nursing bras, caps, tees, bandanas, ice trays, floaties, totes. New York, New York.

Vita Coco reported $609.8M in revenue in its audited annual filing. It is a New York, New York brand selling coconut water, scrunchies, nursing bras, caps, tees, bandanas, ice trays, floaties, totes on Shopify. Its store lists 16 products, priced from $5 to $40. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 26 apps from the Shopify App Store across 10 categories. It spends about $60K to $65K a month on those apps.

Revenue

Total revenue
$609.8M
Audited.sourcepublic filinghow we count

The store

Products listed
16
Counted on the storefront
Typical price
$5 to $40
Most products fall in this range

Product types as Vita Coco files them in its own catalogue.

What Vita Coco runs on Shopify

26 apps from the Shopify App Store, across 10 categories.

Other9Product reviews4Page building2Loyalty, store credit & gift cards2Affiliates & influencers2Email & SMS marketing2Subscriptions2Helpdesk1Shipping, returns & order tracking1Advertising & analytics1

Estimated app spend: about $60K to $65K a month.

See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Vita Coco sells

Direct, vitacoco.comRetailAmazonWholesale

Competitors

  1. FIJI Water

    natural bottled hydration water

  2. Icelandic Glacial Water

    premium bottled water

  3. PATH Water

    hydration water

  4. hydration brand

  5. better-for-you beverage with variety packs

  6. healthy-positioned drinks at scale

  7. plant-based milks

  8. Liquid Death$50M to $55M

    canned water and drinks with merch

  9. wellness beverages

  10. functional juices

how we pick competitors

What is Vita Coco's revenue?

Vita Coco reported $609.8M in revenue in its audited annual filing.

What apps does Vita Coco use on Shopify?

Vita Coco runs 26 apps from the Shopify App Store across 10 categories: Other, Product reviews, Page building, Loyalty, store credit & gift cards, Helpdesk, Affiliates & influencers, Email & SMS marketing, Subscriptions, Shipping, returns & order tracking, Advertising & analytics.

Who are Vita Coco's competitors?

The Shopify brands closest to Vita Coco are FIJI Water, Icelandic Glacial Water, PATH Water, Liquid I.V. and Zevia.

Updated 2026-10-22. Method notes and every source: how we count →