Twinings logo

Twinings

Tea, wellbeing drinks, gifts, teaware, accessories, and confectionery. Andover, England. Runs on Shopify Plus.

Twinings is a Andover, England brand selling tea, wellbeing drinks, gifts, teaware, accessories, and confectionery on Shopify Plus. dtcmvp estimates its revenue across all channels at $300M to $350M a year. Its store lists 584 products, mostly teaware, loose tea and confectionery, priced from $3 to $40. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 26 apps from the Shopify App Store across 11 categories. It spends about $4K to $4.5K a month on those apps.

Revenue

Total revenue · est.
$300M to $350M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
584
Counted on the storefront
Typical price
$3 to $40
Most products fall in this range
Teaware102Loose Tea58Confectionery45Black36Fruit & Herbal30Superblends28

Product types as Twinings files them in its own catalogue.

What Twinings runs on Shopify

26 apps from the Shopify App Store, across 11 categories.

Other7Search, upsell & discovery5Product reviews4Helpdesk2Email & SMS marketing2Page building1Subscriptions1Advertising & analytics1Affiliates & influencers1Shipping, returns & order tracking1Loyalty, store credit & gift cards1

Estimated app spend: about $4K to $4.5K a month.

See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Twinings sells

Direct, twinings.co.ukRetailAmazonWholesale

Competitors

  1. both sell mainstream tea bags, gift sets

  2. both sell tea, gift sets, teaware

  3. both sell tea bags and variety

  4. both sell tea gifts and advent calendars

  5. Numi Tea

    both sell tea bags and gift sets

  6. both sell tea, sachets and gifts

  7. both sell tea gift sets and advent calendars

  8. both sell British tea and teaware

  9. both sell herbal teas to everyone

  10. both sell tea and gift sets

how we pick competitors

What is Twinings's revenue?

dtcmvp estimates Twinings's revenue across all channels at $300M to $350M a year.

What apps does Twinings use on Shopify?

Twinings runs 26 apps from the Shopify App Store across 11 categories: Helpdesk, Email & SMS marketing, Page building, Product reviews, Subscriptions, Search, upsell & discovery, Other, Advertising & analytics, Affiliates & influencers, Shipping, returns & order tracking, Loyalty, store credit & gift cards.

Who are Twinings's competitors?

The Shopify brands closest to Twinings are Celestial Seasonings, Harney & Sons Fine Teas, Stash Tea, The Republic of Tea and Numi Tea.

Updated 2026-10-22. Method notes and every source: how we count →