thirtytwo logo

thirtytwo

Snowboard boots, bindings, snowboards and outerwear. Truckee, California. Runs on Shopify Plus.

thirtytwo is a Truckee, California brand selling snowboard boots, bindings, snowboards and outerwear on Shopify Plus. Its store lists 557 products, mostly boots, specialty sock and non-insulated jacket, priced from $23 to $450. It sells direct and wholesale and sells on Amazon. It employs 1 to 10 people and runs 15 apps from the Shopify App Store across 9 categories. It spends about $20K to $22.5K a month on those apps.

The store

Products listed
557
Counted on the storefront
Typical price
$23 to $450
Most products fall in this range
Boots134Specialty Sock48Non-Insulated Jacket43Screen Hooded Fleece34Non-Insulated Pants33Gloves26

Product types as thirtytwo files them in its own catalogue.

What thirtytwo runs on Shopify

15 apps from the Shopify App Store, across 9 categories.

Other3Advertising & analytics2Search, upsell & discovery2Product reviews2Shipping, returns & order tracking2Loyalty, store credit & gift cards1Helpdesk1Email & SMS marketing1Page building1

Estimated app spend: about $20K to $22.5K a month.

See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where thirtytwo sells

Direct, thirtytwo.comAmazonWholesale

Competitors

  1. snowboards, bindings, apparel

  2. snowboards, boots, bindings

  3. Bataleon

    snowboards, boots, bindings

  4. snowboards, boots, bindings

  5. snowboards and outerwear

  6. snowboard bindings and boots

  7. snowboards and apparel

  8. THE SKI MONSTER

    snow gear for riders

  9. snow gloves

  10. ski brand with apparel

how we pick competitors

What apps does thirtytwo use on Shopify?

thirtytwo runs 15 apps from the Shopify App Store across 9 categories: Advertising & analytics, Search, upsell & discovery, Other, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Email & SMS marketing, Shipping, returns & order tracking, Page building.

Who are thirtytwo's competitors?

The Shopify brands closest to thirtytwo are CAPiTA Snowboards, Rome Snowboards, Bataleon, Nidecker and Jones Snowboards.

Updated 2026-10-22. Method notes and every source: how we count →