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The Feed

Sports nutrition and gear for cyclists, triathletes, runners and CrossFit athletes. Boulder, Colorado. Runs on Shopify Plus.

The Feed is a Boulder, Colorado brand selling sports nutrition and gear for cyclists, triathletes, runners and CrossFit athletes on Shopify Plus. Its store lists 2,348 products, mostly vitamins & supplements, gear and hydration, priced from $2 to $146. It sells direct and through retail and is not on Amazon. It employs 51 to 200 people and runs 15 apps from the Shopify App Store across 6 categories.

The store

Products listed
2,348
Counted on the storefront
Typical price
$2 to $146
Most products fall in this range
Vitamins & Supplements1,015Gear629Hydration203Gels113Protein99Bars88

Product types as The Feed files them in its own catalogue.

What The Feed runs on Shopify

15 apps from the Shopify App Store, across 6 categories.

Other4Affiliates & influencers4Search, upsell & discovery2Email & SMS marketing2Advertising & analytics2Product reviews1
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Feed sells

Direct, thefeed.comRetailAmazonWholesale

Competitors

  1. both hydration and energy products for endurance athletes

  2. both gels and chews for athletes

  3. HIGH5

    both gels, hydration tablets for athletes

  4. both electrolyte mixes for athletes

  5. Shop Santé

    both multi-brand sports nutrition resellers

  6. both sports nutrition retailers

  7. both sports nutrition retailers

  8. both sports nutrition retail

  9. both performance fuel for athletes

  10. both creatine and electrolytes for athletes

how we pick competitors

What apps does The Feed use on Shopify?

The Feed runs 15 apps from the Shopify App Store across 6 categories: Other, Product reviews, Search, upsell & discovery, Email & SMS marketing, Affiliates & influencers, Advertising & analytics.

Who are The Feed's competitors?

The Shopify brands closest to The Feed are Skratch Labs, GU Energy Labs, HIGH5, Instant Hydration and Shop Santé.

Updated 2026-10-22. Method notes and every source: how we count →