Starboard logo

Starboard

Windsurfing boards, stand-up paddleboards, and wing and foiling gear. Littleton, Hong Kong Island. Founded 1994. Runs on Shopify Plus.

Starboard is a Littleton, Hong Kong Island brand, founded in 1994, selling windsurfing boards, stand-up paddleboards, and wing and foiling gear on Shopify Plus. Its store lists 473 products, mostly sup bag, windsurf board and sup hardboard, priced from $114 to $3.55K. It sells direct and through retail and wholesale and sells on Amazon. It runs 18 apps from the Shopify App Store across 8 categories. It spends about $2.5K to $3K a month on those apps and added 5 in the last year.

The store

Products listed
473
Counted on the storefront
Typical price
$114 to $3551
Most products fall in this range
SUP Bag75Windsurf Board58SUP Hardboard48SUP Inflatable44SUP Paddle33Wingfoil Board31

Product types as Starboard files them in its own catalogue.

What Starboard runs on Shopify

18 apps from the Shopify App Store, across 8 categories.

Other8Email & SMS marketing2Advertising & analytics2Shipping, returns & order tracking2Page building1Product reviews1Affiliates & influencers1Search, upsell & discovery1

Estimated app spend: about $2.5K to $3K a month. 5 apps added in the last year.

Seen running on the storefront:Mailchimp Email SMS MarketingMicrosoft Clarity
See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Starboard sells

Direct, star-board.comRetailAmazonWholesale

Competitors

  1. Naish

    premium foil, wing, SUP, windsurf gear

  2. North Actionsports

    windsurf and foil gear

  3. kites, foils, SUPs

  4. foil and kite accessories

  5. foil boards and wings

  6. Fliteboard

    premium hydrofoil boards

  7. SUP boards premium

  8. kite and foil gear

  9. Red Equipment

    inflatable paddleboards

  10. foil kits and boards

how we pick competitors

What apps does Starboard use on Shopify?

Starboard runs 18 apps from the Shopify App Store across 8 categories: Page building, Other, Email & SMS marketing, Advertising & analytics, Shipping, returns & order tracking, Product reviews, Affiliates & influencers, Search, upsell & discovery. Seen running on its storefront: Mailchimp Email SMS Marketing, Microsoft Clarity.

Who are Starboard's competitors?

The Shopify brands closest to Starboard are Naish, North Actionsports, Slingshot Sports, Mystic Boarding and Lift Foils.

Updated 2026-10-22. Method notes and every source: how we count →