Smartwool logo

Smartwool

Merino wool socks and apparel and outdoor clothing. Denver, Colorado.

Smartwool is a Denver, Colorado brand selling Merino wool socks and apparel and outdoor clothing on Shopify. Its store lists 234 products, mostly socks, crew neck and short sleeve tops, priced from $23 to $200. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 8 apps from the Shopify App Store across 5 categories. It spends about $3.5K to $4K a month on those apps and added 8 in the last year.

The store

Products listed
234
Counted on the storefront
Typical price
$23 to $200
Most products fall in this range
Socks93Crew Neck15Short Sleeve Tops15Jackets11Sweaters8Base Layer Crew8

Product types as Smartwool files them in its own catalogue.

What Smartwool runs on Shopify

8 apps from the Shopify App Store, across 5 categories.

Other3Shipping, returns & order tracking2Affiliates & influencers1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $3.5K to $4K a month. 8 apps added in the last year.

Seen running on the storefront: impact.com Affiliate Marketing, Yotpo.

See which 8 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Smartwool sells

Direct, smartwool.comRetailAmazonWholesale

What apps does Smartwool use on Shopify?

Smartwool runs 8 apps from the Shopify App Store across 5 categories: Other, Shipping, returns & order tracking, Affiliates & influencers, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: impact.com Affiliate Marketing, Yotpo.

Updated 2026-06-20. Method notes and every source: how we count →