Rachael Ray logo

Rachael Ray

Cookware, recipes, fashion, and furniture. Vallejo, California. Runs on Shopify Plus.

Rachael Ray is a Vallejo, California brand selling cookware, recipes, fashion, and furniture on Shopify Plus. Its store lists 159 products, mostly frying pans & skillets, cookware sets and tool sets, priced from $20 to $190. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 11 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
159
Counted on the storefront
Typical price
$20 to $190
Most products fall in this range
Frying Pans & Skillets20Cookware Sets19Tool Sets14Bakeware Sets12Baking & Cookie Sheet Pans7Cake Pans5

Product types as Rachael Ray files them in its own catalogue.

What Rachael Ray runs on Shopify

11 apps from the Shopify App Store, across 7 categories.

Shipping, returns & order tracking2Product reviews2Other2Email & SMS marketing2Affiliates & influencers1Advertising & analytics1Page building1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsElevar Conversion TrackingIntelligemsKlaviyoMicrosoft ClarityPostscript SMS MarketingYotpo
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Rachael Ray sells

Direct, rachaelray.comRetailAmazonWholesale

Competitors

  1. Gotham Steel

    affordable nonstick cookware sets

  2. nonstick cookware and bakeware

  3. value cookware and tools

  4. ceramic nonstick cookware

  5. celebrity-brand cookware

  6. cookware sets

  7. bakeware and bowls

  8. bakeware and kitchen basics

  9. cookware and bakeware

  10. cookware sets

how we pick competitors

What apps does Rachael Ray use on Shopify?

Rachael Ray runs 11 apps from the Shopify App Store across 7 categories: Shipping, returns & order tracking, Product reviews, Affiliates & influencers, Other, Email & SMS marketing, Advertising & analytics, Page building. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Elevar Conversion Tracking, Intelligems, Klaviyo, Microsoft Clarity, Postscript SMS Marketing, Yotpo.

Who are Rachael Ray's competitors?

The Shopify brands closest to Rachael Ray are Gotham Steel, Circulon, Dash, GreenPan and Beautiful by Drew Barrymore.

Updated 2026-10-22. Method notes and every source: how we count →