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Pure Fishing

Fishing rods, reels, tackle, and fishing gear for beginners to pros. Columbia, South Carolina. Runs on Shopify Plus.

Pure Fishing is a Columbia, South Carolina brand selling fishing rods, reels, tackle, and fishing gear for beginners to pros on Shopify Plus. Its store lists 1,858 products, mostly spinning combos, casting rods and spinning rods, priced from $6 to $300. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 8 apps from the Shopify App Store across 5 categories. It spends about $3K to $3.5K a month on those apps.

The store

Products listed
1,858
Counted on the storefront
Typical price
$6 to $300
Most products fall in this range
Spinning Combos137Casting Rods115Spinning Rods109Shirts83Headwear68Swimbaits63

Product types as Pure Fishing files them in its own catalogue.

What Pure Fishing runs on Shopify

8 apps from the Shopify App Store, across 5 categories.

Shipping, returns & order tracking2Loyalty, store credit & gift cards2Other2Email & SMS marketing1Product reviews1

Estimated app spend: about $3K to $3.5K a month.

Seen running on the storefront:KlaviyoOkendo
See which 8 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Pure Fishing sells

Direct, purefishing.comRetailAmazonWholesale

Competitors

  1. Pure Fishing brand selling rods, reels, combos

  2. Pure Fishing brand reels and rods

  3. fishing reels, rods, lures at similar price

  4. fishing rods and combos

  5. Savage Gear

    lures, rods and tackle

  6. broad fishing rods, reels, line, lures

  7. Omnia Fishing

    fishing reels, rods, baits

  8. Pure Fishing-owned tackle storage

  9. Reaction Tackle

    fishing line, hooks, tackle

  10. lures, reels, rods generalist

how we pick competitors

What apps does Pure Fishing use on Shopify?

Pure Fishing runs 8 apps from the Shopify App Store across 5 categories: Shipping, returns & order tracking, Loyalty, store credit & gift cards, Other, Email & SMS marketing, Product reviews. Seen running on its storefront: Klaviyo, Okendo.

Who are Pure Fishing's competitors?

The Shopify brands closest to Pure Fishing are Abu Garcia Fishing, PENN Fishing, Daiwa USA, St and Savage Gear.

Updated 2026-10-22. Method notes and every source: how we count →