Plunge logo

Plunge

Cold plunges and saunas for home and business. Roseville, California. Runs on Shopify Plus.

Plunge is a Roseville, California brand selling cold plunges and saunas for home and business on Shopify Plus. Its store lists 93 products, mostly accessories, supplies and cold plunge tub, priced from $3 to $27K. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 29 apps from the Shopify App Store across 8 categories. It spends about $90K to $95K a month on those apps.

The store

Products listed
93
Counted on the storefront
Typical price
$3 to $26999
Most products fall in this range
Accessories24Supplies12Cold Plunge Tub12Parts6Sauna4

Product types as Plunge files them in its own catalogue.

What Plunge runs on Shopify

29 apps from the Shopify App Store, across 8 categories.

Other16Email & SMS marketing4Search, upsell & discovery2Advertising & analytics2Affiliates & influencers2Product reviews1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $90K to $95K a month.

Seen running on the storefront:Consentmo GDPR ComplianceElevar Conversion TrackingGOVX ID Exclusive DiscountsIntelligemsKlaviyoOkendoPostscript SMS MarketingRecharge Subscriptions App
See which 29 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Plunge sells

Direct, plunge.comAmazonWholesale

Competitors

  1. ANZZI

    saunas and bath wellness at premium price

  2. high-ticket home comfort products

  3. high-ticket home hearth products

  4. high-ticket home heating

  5. home comfort products

  6. SUNNY SHOWER

    bath enclosures premium

  7. bath products premium homeowners

  8. big-ticket home direct brand

  9. heaters for consumers

  10. big-ticket DTC power equipment

how we pick competitors

What apps does Plunge use on Shopify?

Plunge runs 29 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Affiliates & influencers, Product reviews, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: Consentmo GDPR Compliance, Elevar Conversion Tracking, GOVX ID Exclusive Discounts, Intelligems, Klaviyo, Okendo, Postscript SMS Marketing, Recharge Subscriptions App.

Who are Plunge's competitors?

The Shopify brands closest to Plunge are ANZZI, Mantels Direct, Fireside Hearth & Home, Rockford Chimney and HeatTrak.

Updated 2026-10-22. Method notes and every source: how we count →