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OWYN

Vegan plant-based protein products. San Francisco, California. Runs on Shopify Plus.

liveowyn.com →LinkedIn →

OWYN is a San Francisco, California brand selling vegan plant-based protein products on Shopify Plus. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 33 products, mostly protein shakes, pro elite protein shakes and food, priced from $39 to $189. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 9 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue · est.
$100M to $150M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
33
Counted on the storefront
Typical price
$39 to $189
Most products fall in this range
Protein Shakes10Pro Elite Protein Shakes5Food4Pro Elite Protein Powder4High Protein Shakes3Balanced Nutrition Shakes2

Product types as OWYN files them in its own catalogue.

What OWYN runs on Shopify

9 apps from the Shopify App Store, across 7 categories.

Other2Product reviews2Shipping, returns & order tracking1Search, upsell & discovery1Helpdesk1Email & SMS marketing1Subscriptions1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsGorgiasKlaviyoRecharge Subscriptions AppYotpo
See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where OWYN sells

Direct, liveowyn.comRetailAmazonWholesale

Competitors

  1. Koia

    plant protein shakes

  2. Isopure

    protein shakes and powder

  3. Orgain

    protein shakes and kids smoothies

  4. Pure Protein

    protein shakes and bars

  5. Alani Nu

    ready-to-drink protein shakes

  6. Clean Simple Eats

    protein powder and drinks

  7. GoMacro

    plant-based protein for kids too

  8. Birdman

    plant protein

  9. Optimum Nutrition

    protein products

  10. NativePath

    protein powder

how we pick competitors

What is OWYN's revenue?

dtcmvp estimates OWYN's revenue across all channels at $100M to $150M a year.

What apps does OWYN use on Shopify?

OWYN runs 9 apps from the Shopify App Store across 7 categories: Shipping, returns & order tracking, Other, Product reviews, Search, upsell & discovery, Helpdesk, Email & SMS marketing, Subscriptions. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Gorgias, Klaviyo, Recharge Subscriptions App, Yotpo.

Who are OWYN's competitors?

The Shopify brands closest to OWYN are Koia, Isopure, Orgain, Pure Protein and Alani Nu.

Updated 2026-10-22. Method notes and every source: how we count →