OOLY logo

OOLY

Pens, pencils, markers, and other fun writing and art supplies. Carlsbad, California. Runs on Shopify Plus.

OOLY is a Carlsbad, California brand selling pens, pencils, markers, and other fun writing and art supplies on Shopify Plus. Its store lists 346 products, mostly markers, journals and stickers, priced from $3 to $20. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 7 apps from the Shopify App Store across 5 categories. It spends about $2K to $2.5K a month on those apps.

The store

Products listed
346
Counted on the storefront
Typical price
$3 to $20
Most products fall in this range
MARKERS39JOURNALS38STICKERS37PENS27CRAYONS22PAINTS21

Product types as OOLY files them in its own catalogue.

What OOLY runs on Shopify

7 apps from the Shopify App Store, across 5 categories.

Shipping, returns & order tracking2Product reviews2Search, upsell & discovery1Email & SMS marketing1Other1

Estimated app spend: about $2K to $2.5K a month.

Seen running on the storefront:AwinInstafeedKlaviyoStamped Reviews & Loyalty
See which 7 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where OOLY sells

Direct, ooly.comRetailAmazonWholesale

Competitors

  1. both kids markers and paint sets

  2. KINGART

    both kids art supplies

  3. Grabie Art

    both gel pens and watercolor sets

  4. both kids craft kits and clay

  5. both clay kits for kids

  6. both kids coloring products

  7. both pens and markers

  8. both kids craft kits

  9. Tobios Kits

    both watercolor kits

  10. both markers and art sets

how we pick competitors

What apps does OOLY use on Shopify?

OOLY runs 7 apps from the Shopify App Store across 5 categories: Shipping, returns & order tracking, Search, upsell & discovery, Product reviews, Email & SMS marketing, Other. Seen running on its storefront: Awin, Instafeed, Klaviyo, Stamped Reviews & Loyalty.

Who are OOLY's competitors?

The Shopify brands closest to OOLY are Artistro, KINGART, Grabie Art, Mont Marte Global and Sculpey.

Updated 2026-10-22. Method notes and every source: how we count →