Numi Tea logo

Numi Tea

Organic black, green, white, oolong, pu-erh, rooibos, herbal, and flowering teas. Oakland, California. Founded 1999. Runs on Shopify Plus.

Numi Tea is a Oakland, California brand, founded in 1999, selling organic black, green, white, oolong, pu-erh, rooibos, herbal, and flowering teas on Shopify Plus. Its store lists 67 products, mostly box tea, loose leaf and variety pack, priced from $8 to $243. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 17 apps from the Shopify App Store across 7 categories. It spends about $170K to $175K a month on those apps and added 7 in the last year.

The store

Products listed
67
Counted on the storefront
Typical price
$8 to $243
Most products fall in this range
Box Tea33Loose Leaf11Variety Pack10Latte Powder4Iced Tea2

Product types as Numi Tea files them in its own catalogue.

What Numi Tea runs on Shopify

17 apps from the Shopify App Store, across 7 categories.

Other7Email & SMS marketing3Product reviews2Subscriptions2Search, upsell & discovery1Affiliates & influencers1Advertising & analytics1

Estimated app spend: about $170K to $175K a month. 7 apps added in the last year.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Numi Tea sells

Direct, numitea.comRetailAmazonWholesale

Competitors

  1. organic premium tea

  2. tea bags, herbal, chai

  3. premium tea bags, gifts

  4. tea bags, loose leaf, gifts

  5. organic tea

  6. premium tea gift sets

  7. organic tea, gift sets

  8. tea, gift kits

  9. Bird & Blend Tea Co.

    tea, chai, gifts

  10. tea, gift sets

how we pick competitors

What apps does Numi Tea use on Shopify?

Numi Tea runs 17 apps from the Shopify App Store across 7 categories: Other, Search, upsell & discovery, Email & SMS marketing, Affiliates & influencers, Product reviews, Advertising & analytics, Subscriptions.

Who are Numi Tea's competitors?

The Shopify brands closest to Numi Tea are Rishi Tea & Botanicals, Stash Tea, The Republic of Tea, Harney and Sons Fine Teas and Art of Tea.

Updated 2026-10-22. Method notes and every source: how we count →