NOBULL logo

NOBULL

Footwear and apparel for gym training. Boston, Massachusetts. Runs on Shopify Plus.

NOBULL is a Boston, Massachusetts brand selling footwear and apparel for gym training on Shopify Plus. dtcmvp estimates its online storefront sells $100M to $150M a year, ranking it #159 of the 15,394 Shopify brands over $5M that dtcmvp tracks. Its store lists 957 products, mostly apparel, footwear and accessories, priced from $30 to $170. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 32 apps from the Shopify App Store across 11 categories. It spends about $125K to $130K a month on those apps and added 11 in the last year.

Revenue

Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#159 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
957
Counted on the storefront
Typical price
$30 to $170
Most products fall in this range
Apparel466Footwear375Accessories105Nutrition7

Product types as NOBULL files them in its own catalogue.

What NOBULL runs on Shopify

32 apps from the Shopify App Store, across 11 categories.

Other7Search, upsell & discovery5Affiliates & influencers4Advertising & analytics4Email & SMS marketing3Helpdesk3Product reviews2Page building1Loyalty, store credit & gift cards1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $125K to $130K a month. 11 apps added in the last year.

Seen running on the storefront: Attentive, Elevar Conversion Tracking, GOVX ID Exclusive Discounts, Klaviyo, Nosto, Okendo, Zendesk.

See which 32 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where NOBULL sells

Direct, nobullproject.comRetailAmazonWholesale

What is NOBULL's revenue?

dtcmvp estimates NOBULL's online storefront sells $100M to $150M a year, ranking it #159 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does NOBULL use on Shopify?

NOBULL runs 32 apps from the Shopify App Store across 11 categories: Other, Search, upsell & discovery, Page building, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Helpdesk, Product reviews, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: Attentive, Elevar Conversion Tracking, GOVX ID Exclusive Discounts, Klaviyo, Nosto, Okendo, Zendesk.

Updated 2026-06-20. Method notes and every source: how we count →