New Era Cap logo

New Era Cap

Hats and apparel for MLB, NBA, NFL and NHL teams. Buffalo, New York. Runs on Shopify Plus.

New Era Cap is a Buffalo, New York brand selling hats and apparel for MLB, NBA, NFL and NHL teams on Shopify Plus. dtcmvp estimates its online storefront sells $100M to $150M a year, ranking it #119 of the 15,394 Shopify brands over $5M that dtcmvp tracks. Its store lists 5,000+ products, mostly headwear and apparel, priced from $35 to $115. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 35 apps from the Shopify App Store across 8 categories. It spends about $120K to $125K a month on those apps and added 15 in the last year.

Revenue

Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#119 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
5,000+
Counted on the storefront
Typical price
$35 to $115
Most products fall in this range
HEADWEAR3,737APPAREL1,263

Product types as New Era Cap files them in its own catalogue.

What New Era Cap runs on Shopify

35 apps from the Shopify App Store, across 8 categories.

Other11Shipping, returns & order tracking5Email & SMS marketing5Affiliates & influencers4Search, upsell & discovery4Helpdesk3Loyalty, store credit & gift cards2Advertising & analytics1

Estimated app spend: about $120K to $125K a month. 15 apps added in the last year.

Seen running on the storefront: Criteo GO, Gorgias, Klaviyo, Postscript SMS Marketing, Yotpo.

See which 35 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where New Era Cap sells

Direct, neweracap.comRetailAmazonWholesale

What is New Era Cap's revenue?

dtcmvp estimates New Era Cap's online storefront sells $100M to $150M a year, ranking it #119 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does New Era Cap use on Shopify?

New Era Cap runs 35 apps from the Shopify App Store across 8 categories: Other, Shipping, returns & order tracking, Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk. Seen running on its storefront: Criteo GO, Gorgias, Klaviyo, Postscript SMS Marketing, Yotpo.

Updated 2026-06-20. Method notes and every source: how we count →