Nature's Path logo

Nature's Path

Breakfast cereal, granola, oatmeal and waffles. Westwood Hills, Kansas. Founded 1985.

Nature's Path is a Westwood Hills, Kansas brand, founded in 1985, selling breakfast cereal, granola, oatmeal and waffles on Shopify. Its store lists 327 products, mostly cereal, granola and oatmeal, priced from $5 to $75. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 16 apps from the Shopify App Store across 7 categories. It spends about $17.5K to $20K a month on those apps and added 2 in the last year.

The store

Products listed
327
Counted on the storefront
Typical price
$5 to $75
Most products fall in this range
Cereal94Granola52Oatmeal44Purees26Chips & Salsa22Toaster Pastries12

Product types as Nature's Path files them in its own catalogue.

What Nature's Path runs on Shopify

16 apps from the Shopify App Store, across 7 categories.

Other9Affiliates & influencers2Helpdesk1Email & SMS marketing1Subscriptions1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $17.5K to $20K a month. 2 apps added in the last year.

Seen running on the storefront:Elevar Conversion TrackingGGorgiasKlaviyoRecharge Subscriptions AppYotpo
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Nature's Path sells

Direct, naturespath.comRetailAmazonWholesale

Competitors

  1. True Elements

    both sell oats, muesli and granola-style breakfast foods

  2. Food Guides

    both sell grain bars, oatmeal and crackers to health-minded shoppers

  3. Suncore Foods Inc.

    both sell natural pancake mixes and plant-based pantry foods

  4. Planet Organic

    both sell organic and health-focused groceries

  5. Harmony House Foods

    both sell plant-based pantry staples like dried vegetables and soup mixes

  6. The Prepared Pantry

    both sell pancake, bread and baking mixes

  7. The Gluten Free Shoppe

    both sell gluten-free-style breads, crackers and mixes for pantry

  8. The Carnivore Bar

    both sell snack bars to health-conscious buyers

  9. Valley Food Storage

    both sell oatmeal and cereal pantry foods

  10. Feast Mode Flavors

    both sell protein pancakes and better-for-you breakfast items

how we pick competitors

Open roles

Ecommerce and DTC jobs at Shopify brands

What apps does Nature's Path use on Shopify?

Nature's Path runs 16 apps from the Shopify App Store across 7 categories: Other, Affiliates & influencers, Helpdesk, Email & SMS marketing, Subscriptions, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: Elevar Conversion Tracking, Gorgias, Klaviyo, Recharge Subscriptions App, Yotpo.

Who are Nature's Path's competitors?

The Shopify brands closest to Nature's Path are True Elements, Food Guides, Suncore Foods Inc., Planet Organic and Harmony House Foods.

Updated 2026-10-28. Method notes and every source: how we count →