Mustang Survival USA logo

Mustang Survival USA

Life jackets, inflatable PFDs, and technical apparel for fishing, sailing, and paddling. Lafayette, California. Founded 1967. Runs on Shopify Plus.

mustangsurvival.com →LinkedIn →

Mustang Survival USA is a Lafayette, California brand, founded in 1967, selling life jackets, inflatable PFDs, and technical apparel for fishing, sailing, and paddling on Shopify Plus. Its store lists 182 products, mostly foam pfds, inflatable pfds and men's jackets & smocks, priced from $35 to $875. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 11 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps and added 4 in the last year.

The store

Products listed
182
Counted on the storefront
Typical price
$35 to $875
Most products fall in this range
Foam PFDs28Inflatable PFDs23Men's Jackets & Smocks18Kids' PFDs16Re Arm Kits16Flotation Accessories12

Product types as Mustang Survival USA files them in its own catalogue.

What Mustang Survival USA runs on Shopify

11 apps from the Shopify App Store, across 7 categories.

Other3Helpdesk2Shipping, returns & order tracking2Product reviews1Email & SMS marketing1Affiliates & influencers1Loyalty, store credit & gift cards1

Estimated app spend: about $5K to $7.5K a month. 4 apps added in the last year.

Seen running on the storefront:AvantLink Affiliate MarketingKlaviyoYotpo
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Mustang Survival USA sells

Direct, mustangsurvival.comRetailAmazonWholesale

Competitors

  1. HO Sports

    life vests and marine gear

  2. Liquid Force Wakeboards

    life jackets for all ages

  3. Airhead

    life jackets

  4. O'Brien Watersports

    life jackets family

  5. Hyperlite Wake

    vests and wake gear

  6. Mystic Boarding

    wetsuits and water apparel

  7. Bart's Water Sports

    life jackets and apparel

  8. Sea to Summit North America

    outdoor safety gear, dry bags

  9. AIRE Inc

    river gear and dry bags

  10. LippiOutdoor

    outdoor jackets

how we pick competitors

Open roles

Ecommerce and DTC jobs at Shopify brands

What apps does Mustang Survival USA use on Shopify?

Mustang Survival USA runs 11 apps from the Shopify App Store across 7 categories: Other, Product reviews, Helpdesk, Email & SMS marketing, Affiliates & influencers, Shipping, returns & order tracking, Loyalty, store credit & gift cards. Seen running on its storefront: AvantLink Affiliate Marketing, Klaviyo, Yotpo.

Who are Mustang Survival USA's competitors?

The Shopify brands closest to Mustang Survival USA are HO Sports, Liquid Force Wakeboards, Airhead, O'Brien Watersports and Hyperlite Wake.

Updated 2026-10-22. Method notes and every source: how we count →