MUD\WTR logo

MUD\WTR

Mushroom coffee and coffee alternatives for focus and immune support. Santa Monica, California. Runs on Shopify Plus.

MUD\WTR is a Santa Monica, California brand selling mushroom coffee and coffee alternatives for focus and immune support on Shopify Plus. Its store lists 137 products, mostly beverage powder, apparel & accessories and frother, priced from $20 to $256. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 32 apps from the Shopify App Store across 10 categories. It spends about $20K to $22.5K a month on those apps.

The store

Products listed
137
Counted on the storefront
Typical price
$20 to $256
Most products fall in this range
Beverage Powder69Apparel & Accessories31Frother3

Product types as MUD\WTR files them in its own catalogue.

What MUD\WTR runs on Shopify

32 apps from the Shopify App Store, across 10 categories.

Other11Email & SMS marketing5Affiliates & influencers3Helpdesk3Advertising & analytics3Search, upsell & discovery2Product reviews2Page building1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $20K to $22.5K a month.

See which 32 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where MUD\WTR sells

Direct, mudwtr.comRetailAmazonWholesale

Competitors

  1. CUPPA

    both mushroom coffee alternatives

  2. Clevr Blends

    both functional lattes and adaptogen mixes

  3. Pique

    both coffee alternatives and wellness drinks

  4. both functional coffee and wellness

  5. Encha

    both functional matcha blends

  6. both mushroom coffee

  7. Farmhouse Teas

    both herbal coffee alternatives

  8. both functional energy products

  9. both health-focused coffee

  10. SoGo Pure

    both adaptogen powders and herbal drinks

how we pick competitors

What apps does MUD\WTR use on Shopify?

MUD\WTR runs 32 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Page building, Email & SMS marketing, Affiliates & influencers, Shipping, returns & order tracking, Product reviews, Other, Helpdesk, Advertising & analytics, Subscriptions.

Who are MUD\WTR's competitors?

The Shopify brands closest to MUD\WTR are CUPPA, Clevr Blends, Pique, Bulletproof and Encha.

Updated 2026-10-29. Method notes and every source: how we count →