Mission Liquor logo

Mission Liquor

Liquor, wine, and spirits online. Pasadena, California. Runs on Shopify Plus.

Mission Liquor is a Pasadena, California brand selling liquor, wine, and spirits online on Shopify Plus. Its store lists 5,000+ products, mostly red, whiskey and white, priced from $4 to $230. It sells direct and through retail. It employs 51 to 200 people and runs 11 apps from the Shopify App Store across 5 categories. It spends about $10K to $12.5K a month on those apps and added 4 in the last year.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$4 to $230
Most products fall in this range
RED1,078WHISKEY623WHITE562INDIA PALE ALE311TEQUILA247LAGER159

Product types as Mission Liquor files them in its own catalogue.

What Mission Liquor runs on Shopify

11 apps from the Shopify App Store, across 5 categories.

Other3Search, upsell & discovery3Product reviews2Email & SMS marketing2Shipping, returns & order tracking1

Estimated app spend: about $10K to $12.5K a month. 4 apps added in the last year.

Seen running on the storefront:InstafeedJudge.me Product Reviews AppKlaviyo
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Mission Liquor sells

Direct, missionliquor.comRetail

Competitors

  1. Happys Liquor– Happysliquor

    both liquor stores with beer, wine, spirits

  2. MacArthur Beverages

    both liquor retailers beer wine spirits

  3. Luekens Wine & Spirits

    both online liquor retailers

  4. El Cerrito Liquor

    both liquor shop with scotch and craft beer

  5. Del Mesa Liquor

    both liquor shops with craft beer

  6. BSW Liquor

    both liquor retailers

  7. both liquor stores with craft beer

  8. TheLiquorStore.com

    both liquor stores

  9. both liquor shops

  10. both liquor shops

how we pick competitors

What apps does Mission Liquor use on Shopify?

Mission Liquor runs 11 apps from the Shopify App Store across 5 categories: Other, Search, upsell & discovery, Product reviews, Email & SMS marketing, Shipping, returns & order tracking. Seen running on its storefront: Instafeed, Judge.me Product Reviews App, Klaviyo.

Who are Mission Liquor's competitors?

The Shopify brands closest to Mission Liquor are Happys Liquor– Happysliquor, MacArthur Beverages, Luekens Wine & Spirits, El Cerrito Liquor and Del Mesa Liquor.

Updated 2026-10-22. Method notes and every source: how we count →