Midea logo

Midea

Home appliances such as refrigerators, microwaves, and air conditioners. US.

Midea reported $68.38B in revenue in its audited annual filing. It is a US brand selling home appliances such as refrigerators, microwaves, and air conditioners on Shopify. Its store lists 400 products, mostly refrigerator, laundry and freezers, priced from $79 to $1.2K. It sells direct and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 4 apps from the Shopify App Store across 3 categories.

Revenue

Total revenue
$68.38B
Audited.sourcepublic filinghow we count

The store

Products listed
400
Counted on the storefront
Typical price
$79 to $1199
Most products fall in this range
Refrigerator24Laundry12Freezers2Dishwashers1

Product types as Midea files them in its own catalogue.

What Midea runs on Shopify

4 apps from the Shopify App Store, across 3 categories.

Email & SMS marketing2Product reviews1Helpdesk1
See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Midea sells

Direct, midea.comRetailAmazonWholesale

Competitors

  1. Voltas$40M to $45M

    both sell air conditioners and home appliances

  2. both sell refrigerators and dishwashers

  3. both sell compact fridges and microwaves

  4. both sell kitchen appliances

  5. large home appliance maker

  6. broad home appliances

  7. kitchen appliances incl. air fryers

  8. AC and HVAC units

  9. air fryers and kitchen appliances

  10. air fryers and small appliances

how we pick competitors

What is Midea's revenue?

Midea reported $68.38B in revenue in its audited annual filing.

What apps does Midea use on Shopify?

Midea runs 4 apps from the Shopify App Store across 3 categories: Product reviews, Email & SMS marketing, Helpdesk.

Who are Midea's competitors?

The Shopify brands closest to Midea are Voltas, Thor Kitchen, Avanti Products, ZLINE Kitchen and Bath and Crompton.

Updated 2026-10-22. Method notes and every source: how we count →