Lumineux Oral Essentials logo

Lumineux Oral Essentials

Toothpaste, mouthwash, whitening strips, whitening pens, kits, electric toothbrushes, kids' toothpaste. Beverly Hills, California. Founded 2014.

Lumineux Oral Essentials is a Beverly Hills, California brand, founded in 2014, selling toothpaste, mouthwash, whitening strips, whitening pens, kits, electric toothbrushes, kids' toothpaste on Shopify. Its store lists 16 products, mostly toothpaste, mouthwash and whitening strips, priced from $9 to $200. It sells direct and wholesale and sells on Amazon. It employs 1 to 10 people and runs 22 apps from the Shopify App Store across 6 categories. It spends about $10K to $12.5K a month on those apps and added 4 in the last year.

The store

Products listed
16
Counted on the storefront
Typical price
$9 to $200
Most products fall in this range
Toothpaste6Mouthwash2Whitening Strips2Electric Toothbrush1

Product types as Lumineux Oral Essentials files them in its own catalogue.

What Lumineux Oral Essentials runs on Shopify

22 apps from the Shopify App Store, across 6 categories.

Other11Product reviews4Email & SMS marketing3Affiliates & influencers2Search, upsell & discovery1Subscriptions1

Estimated app spend: about $10K to $12.5K a month. 4 apps added in the last year.

Seen running on the storefront:Elevar Conversion TrackingKlaviyo
See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Lumineux Oral Essentials sells

Direct, oralessentials.comAmazonWholesale

Competitors

  1. whitening strips and toothpaste

  2. whitening range

  3. mouthwash and toothpaste

  4. toothpaste, kids

  5. natural whitening oral care

  6. electric toothbrush DTC

  7. natural toothpaste

  8. electric toothbrushes

  9. TePe Oral Health Care, Inc.

    oral care

  10. Dentemp

    dental products

how we pick competitors

What apps does Lumineux Oral Essentials use on Shopify?

Lumineux Oral Essentials runs 22 apps from the Shopify App Store across 6 categories: Other, Affiliates & influencers, Search, upsell & discovery, Product reviews, Email & SMS marketing, Subscriptions. Seen running on its storefront: Elevar Conversion Tracking, Klaviyo.

Who are Lumineux Oral Essentials's competitors?

The Shopify brands closest to Lumineux Oral Essentials are Hismile, Opalescence, TheraBreath, COCOLAB and GuruNanda.

Updated 2026-10-22. Method notes and every source: how we count →