July logo

July

Luggage bags and travel suitcases for modern explorers. Collingwood, Victoria.

July is a Collingwood, Victoria brand selling luggage bags and travel suitcases for modern explorers on Shopify. dtcmvp estimates its revenue across all channels at $70M to $75M a year. Its store lists 157 products, mostly luggage and packing cells, priced from $65 to $1.16K. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 17 apps from the Shopify App Store across 7 categories. It spends about $3K to $3.5K a month on those apps.

Revenue

Total revenue · est.
$70M to $75M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
157
Counted on the storefront
Typical price
$65 to $1155
Most products fall in this range
Luggage43Packing Cells1

Product types as July files them in its own catalogue.

What July runs on Shopify

17 apps from the Shopify App Store, across 7 categories.

Affiliates & influencers3Other3Search, upsell & discovery3Helpdesk3Email & SMS marketing2Product reviews2Loyalty, store credit & gift cards1

Estimated app spend: about $3K to $3.5K a month.

Seen running on the storefront:Klaviyo
See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where July sells

Direct, july.comRetailWholesale

Competitors

  1. DTC carry-ons with lifetime warranty

  2. DTC suitcases

  3. DTC luggage with warranty

  4. carry-ons and sets

  5. stylish luggage

  6. DTC suitcases

  7. luggage and totes

  8. premium luggage

  9. carry-on and packing cubes

  10. suitcases and sets

how we pick competitors

What is July's revenue?

dtcmvp estimates July's revenue across all channels at $70M to $75M a year.

What apps does July use on Shopify?

July runs 17 apps from the Shopify App Store across 7 categories: Affiliates & influencers, Email & SMS marketing, Other, Product reviews, Search, upsell & discovery, Helpdesk, Loyalty, store credit & gift cards. Seen running on its storefront: Klaviyo.

Who are July's competitors?

The Shopify brands closest to July are Away, NOBL Travel, Monos, Antler and Béis.

Updated 2026-10-28. Method notes and every source: how we count →