Indigo logo

Indigo

Books, home decor, stationery, and toys. Toronto, Ontario.

Indigo is a Toronto, Ontario brand selling books, home decor, stationery, and toys on Shopify. Its store lists 5,000+ products, mostly book, priced from $6 to $207. It sells direct and through retail and is not on Amazon. It employs 5,001 to 10,000 people and runs 10 apps from the Shopify App Store across 5 categories. It spends about $180K to $185K a month on those apps and added 10 in the last year.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$6 to $207
Most products fall in this range
Book4,933

Product types as Indigo files them in its own catalogue.

What Indigo runs on Shopify

10 apps from the Shopify App Store, across 5 categories.

Other6Affiliates & influencers1Email & SMS marketing1Product reviews1Helpdesk1

Estimated app spend: about $180K to $185K a month. 10 apps added in the last year.

Seen running on the storefront: Elevar Conversion Tracking, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Indigo sells

Direct, indigo.caRetailAmazonWholesale

What apps does Indigo use on Shopify?

Indigo runs 10 apps from the Shopify App Store across 5 categories: Other, Affiliates & influencers, Email & SMS marketing, Product reviews, Helpdesk. Seen running on its storefront: Elevar Conversion Tracking, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

Updated 2026-06-20. Method notes and every source: how we count →