hiyo logo

hiyo

Non-alcoholic functional seltzers. Marina del Rey, California. Runs on Shopify Plus.

hiyo is a Marina del Rey, California brand selling non-alcoholic functional seltzers on Shopify Plus. Its store lists 51 products, mostly beverages, hat and hoodie, priced from $8 to $90. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 12 apps from the Shopify App Store across 9 categories. It spends about $110K to $115K a month on those apps and added 4 in the last year.

The store

Products listed
51
Counted on the storefront
Typical price
$8 to $90
Most products fall in this range
Beverages26Hat4Hoodie1Sweatpants1

Product types as hiyo files them in its own catalogue.

What hiyo runs on Shopify

12 apps from the Shopify App Store, across 9 categories.

Email & SMS marketing3Other2Affiliates & influencers1Helpdesk1Search, upsell & discovery1Subscriptions1Loyalty, store credit & gift cards1Shipping, returns & order tracking1Product reviews1

Estimated app spend: about $110K to $115K a month. 4 apps added in the last year.

Seen running on the storefront:AttentiveGGorgiasKlaviyoYotpo
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where hiyo sells

Direct, drinkhiyo.comAmazonWholesale

Competitors

  1. both sell mood-boosting botanical sodas

  2. both sell adaptogen calming drinks

  3. Mitra9

    both sell functional seltzers with apparel

  4. Little Saints$15M to $20M

    both sell functional non-alcoholic drinks

  5. Ghia

    both sell non-alcoholic canned drinks

  6. both sell botanical tonics with merch

  7. Culture Pop

    both sell functional sodas

  8. Ritual Zero Proof

    both sell non-alcoholic drinks

  9. both sell social functional drinks

how we pick competitors

What apps does hiyo use on Shopify?

hiyo runs 12 apps from the Shopify App Store across 9 categories: Affiliates & influencers, Email & SMS marketing, Other, Helpdesk, Search, upsell & discovery, Subscriptions, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Attentive, Gorgias, Klaviyo, Yotpo.

Who are hiyo's competitors?

The Shopify brands closest to hiyo are Moment, TRIP Drinks, Mitra9, Little Saints and Ghia.

Updated 2026-10-22. Method notes and every source: how we count →