Hallmark logo

Hallmark

Greeting cards, gifts and gift wrapping for all occasions. Bradford, England. Runs on Shopify Plus.

Hallmark is a Bradford, England brand selling greeting cards, gifts and gift wrapping for all occasions on Shopify Plus. Its store lists 5,000+ products, mostly single card, tree decoration and gift bag, priced from $4 to $6. It sells direct and wholesale and sells on Amazon. It employs 10,001+ people and runs 37 apps from the Shopify App Store across 9 categories. It spends about $4.5K to $5K a month on those apps and added 11 in the last year.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$4 to $6
Most products fall in this range
Single Card685Tree Decoration305Gift Bag96Roll Wrap67Gift Tag9Room Decoration8

Product types as Hallmark files them in its own catalogue.

What Hallmark runs on Shopify

37 apps from the Shopify App Store, across 9 categories.

Other22Advertising & analytics3Email & SMS marketing3Search, upsell & discovery3Product reviews2Shipping, returns & order tracking1Affiliates & influencers1Page building1Loyalty, store credit & gift cards1

Estimated app spend: about $4.5K to $5K a month. 11 apps added in the last year.

Seen running on the storefront:AwinKlaviyoMicrosoft ClarityPandectes GDPR Compliance
See which 37 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Hallmark sells

Direct, hallmark.co.ukRetailAmazonWholesale

Competitors

  1. both sell greeting cards and holiday gifts

  2. cards, plush and novelty gifts

  3. greeting cards for all occasions

  4. Em & Friends

    greeting cards and stationery

  5. Mr. Wonderful

    cards, plush, Christmas items

  6. Quilling Card

    greeting cards and ornaments

  7. cards and stickers

  8. Christmas decor and gifts

  9. seasonal party and gifts

  10. Hester & Cook

    cards and party paper goods

how we pick competitors

What apps does Hallmark use on Shopify?

Hallmark runs 37 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Other, Advertising & analytics, Email & SMS marketing, Product reviews, Affiliates & influencers, Page building, Search, upsell & discovery, Loyalty, store credit & gift cards. Seen running on its storefront: Awin, Klaviyo, Microsoft Clarity, Pandectes GDPR Compliance.

Who are Hallmark's competitors?

The Shopify brands closest to Hallmark are Leanin' Tree, Scribbler Cards & Gifts, Lovepop, Em & Friends and Mr. Wonderful.

Updated 2026-10-22. Method notes and every source: how we count →