GORUCK logo

GORUCK

Rucksacks, footwear, and apparel. Jacksonville Beach, Florida. Runs on Shopify Plus.

GORUCK is a Jacksonville Beach, Florida brand selling rucksacks, footwear, and apparel on Shopify Plus. Its store lists 260 products, mostly footwear, unisex tops and men's tops, priced from $19 to $195. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 32 apps from the Shopify App Store across 11 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
260
Counted on the storefront
Typical price
$19 to $195
Most products fall in this range
Footwear45Unisex Tops26Men's Tops25Earned Patch23Travel Rucksack21Pocket & Pouch10

Product types as GORUCK files them in its own catalogue.

What GORUCK runs on Shopify

32 apps from the Shopify App Store, across 11 categories.

Other17Search, upsell & discovery2Shipping, returns & order tracking2Subscriptions2Helpdesk2Page building2Loyalty, store credit & gift cards1Affiliates & influencers1Email & SMS marketing1Advertising & analytics1Product reviews1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:Consentmo GDPR ComplianceKlaviyoMicrosoft ClarityYotpoZendesk
See which 32 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where GORUCK sells

Direct, goruck.comRetailAmazonWholesale

Competitors

  1. backpacks for everyone

  2. packs and apparel for athletes

  3. tactical packs and carriers

  4. durable backpacks

  5. Varusteleka

    tactical and backpack gear

  6. backpacks for athletes

  7. outdoor apparel and bags

  8. bug-out bags and tactical gear

  9. backpacks and outdoor gear

  10. geckobrands

    packs and bags

how we pick competitors

What apps does GORUCK use on Shopify?

GORUCK runs 32 apps from the Shopify App Store across 11 categories: Search, upsell & discovery, Shipping, returns & order tracking, Other, Loyalty, store credit & gift cards, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Subscriptions, Product reviews, Helpdesk, Page building. Seen running on its storefront: Consentmo GDPR Compliance, Klaviyo, Microsoft Clarity, Yotpo, Zendesk.

Who are GORUCK's competitors?

The Shopify brands closest to GORUCK are Topo Designs, Dakine, FERRO CONCEPTS, Hyperlite Mountain Gear and Varusteleka.

Updated 2026-10-29. Method notes and every source: how we count →