goop logo

goop

Sweaters, dresses, shirts, face cream, sunscreen, eyeliner, body oil, and body tanner. Santa Monica, California.

goop is a Santa Monica, California brand selling sweaters, dresses, shirts, face cream, sunscreen, eyeliner, body oil, and body tanner on Shopify. Its store lists 4,431 products, mostly dresses, wovens and sweaters, priced from $34 to $1.98K. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 6 apps from the Shopify App Store across 5 categories. It spends about $50K to $55K a month on those apps and added 2 in the last year.

The store

Products listed
4,431
Counted on the storefront
Typical price
$34 to $1980
Most products fall in this range
Dresses242Wovens175Sweaters155Pants137Skirts134Necklaces110

Product types as goop files them in its own catalogue.

What goop runs on Shopify

6 apps from the Shopify App Store, across 5 categories.

Email & SMS marketing2Search, upsell & discovery1Product reviews1Shipping, returns & order tracking1Helpdesk1

Estimated app spend: about $50K to $55K a month. 2 apps added in the last year.

Seen running on the storefront: Attentive, Bazaarvoice Ratings & Reviews, Gorgias, Klaviyo.

See which 6 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where goop sells

Direct, goop.comRetailAmazonWholesale

What apps does goop use on Shopify?

goop runs 6 apps from the Shopify App Store across 5 categories: Search, upsell & discovery, Email & SMS marketing, Product reviews, Shipping, returns & order tracking, Helpdesk. Seen running on its storefront: Attentive, Bazaarvoice Ratings & Reviews, Gorgias, Klaviyo.

Updated 2026-06-20. Method notes and every source: how we count →