FOCO logo

FOCO

Team apparel, accessories, footwear, toys, collectibles, bobbleheads, and figurines for sports fans. Piscataway, New Jersey. Runs on Shopify Plus.

FOCO is a Piscataway, New Jersey brand selling team apparel, accessories, footwear, toys, collectibles, bobbleheads, and figurines for sports fans on Shopify Plus. Its store lists 5,000+ products, mostly apparel, collectibles and bags, priced from $34 to $74. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 13 apps from the Shopify App Store across 6 categories. It spends about $4.5K to $5K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$34 to $74
Most products fall in this range
Apparel2,493Collectibles1,335Bags462Accessories220Footwear61Toys27

Product types as FOCO files them in its own catalogue.

What FOCO runs on Shopify

13 apps from the Shopify App Store, across 6 categories.

Other5Affiliates & influencers3Email & SMS marketing2Search, upsell & discovery1Shipping, returns & order tracking1Product reviews1

Estimated app spend: about $4.5K to $5K a month.

Seen running on the storefront:Algolia AI Search & DiscoveryAttentiveCriteo GOimpact.com Affiliate MarketingKlaviyoYotpo
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where FOCO sells

Direct, foco.comRetailAmazonWholesale

Competitors

  1. licensed team fan gear

  2. licensed fan apparel

  3. fan apparel

  4. licensed team merchandise

  5. Gameday Spirit Fanstore

    fan apparel and novelties

  6. 19 Jersey Street

    licensed novelties

  7. Super Sports Center

    fan memorabilia

  8. college fan apparel

  9. hockey fan gear

  10. fan apparel

how we pick competitors

What apps does FOCO use on Shopify?

FOCO runs 13 apps from the Shopify App Store across 6 categories: Other, Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Algolia AI Search & Discovery, Attentive, Criteo GO, impact.com Affiliate Marketing, Klaviyo, Yotpo.

Who are FOCO's competitors?

The Shopify brands closest to FOCO are Official OKC Thunder Shop, Pacers Team Store, Simply Seattle, Wrigleyville Sports and Gameday Spirit Fanstore.

Updated 2026-10-22. Method notes and every source: how we count →