First Lite logo

First Lite

Gear. Hailey, Idaho. Runs on Shopify Plus.

First Lite is a Hailey, Idaho brand selling gear on Shopify Plus. Its store lists 353 products, mostly outerweartops, baselayertops and outerwearbottoms, priced from $35 to $350. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 20 apps from the Shopify App Store across 8 categories. It spends about $3.5K to $4K a month on those apps.

The store

Products listed
353
Counted on the storefront
Typical price
$35 to $350
Most products fall in this range
OuterwearTops31BaseLayerTops27OuterwearBottoms21Headwear20BaseLayerBottoms13

Product types as First Lite files them in its own catalogue.

What First Lite runs on Shopify

20 apps from the Shopify App Store, across 8 categories.

Other11Affiliates & influencers2Shipping, returns & order tracking2Loyalty, store credit & gift cards1Helpdesk1Product reviews1Email & SMS marketing1Search, upsell & discovery1

Estimated app spend: about $3.5K to $4K a month.

Seen running on the storefront:GorgiasKlaviyo
See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where First Lite sells

Direct, firstlite.comRetailAmazonWholesale

Competitors

  1. ASIO Gear

    both sell premium hunting apparel

  2. HECS Hunting

    both sell hunting baselayers and gloves

  3. both sell hunting apparel for men and women

  4. Kifaru

    both sell premium backcountry hunting gear

  5. Exo Mtn Gear

    both sell backcountry hunting packs

  6. both sell hunting jackets and gloves

  7. both sell hunting clothing

  8. both sell hunting packs and optics

  9. T & K Hunting Gear

    both sell hunting gear

  10. both sell premium hunting gear

how we pick competitors

What apps does First Lite use on Shopify?

First Lite runs 20 apps from the Shopify App Store across 8 categories: Other, Affiliates & influencers, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Helpdesk, Product reviews, Email & SMS marketing, Search, upsell & discovery. Seen running on its storefront: Gorgias, Klaviyo.

Who are First Lite's competitors?

The Shopify brands closest to First Lite are ASIO Gear, HECS Hunting, Banded, Kifaru and Exo Mtn Gear.

Updated 2026-10-22. Method notes and every source: how we count →