Fathead logo

Fathead

Officially licensed and custom wall decals for sports, entertainment and decor fans. Detroit, Michigan. Runs on Shopify Plus.

Fathead is a Detroit, Michigan brand selling officially licensed and custom wall decals for sports, entertainment and decor fans on Shopify Plus. Its store lists 5,000+ products, mostly vinyl die-cut character, realbigs decals and mural, priced from $35 to $150. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 20 apps from the Shopify App Store across 8 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$35 to $150
Most products fall in this range
Vinyl Die-Cut Character792Realbigs Decals513Mural428Vinyl Die-Cut Icon375Personalized Wall Decal321Dry Erase299

Product types as Fathead files them in its own catalogue.

What Fathead runs on Shopify

20 apps from the Shopify App Store, across 8 categories.

Other6Shipping, returns & order tracking3Affiliates & influencers3Email & SMS marketing2Search, upsell & discovery2Helpdesk2Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:GorgiasKlaviyo
See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Fathead sells

Direct, fathead.comAmazonWholesale

Competitors

  1. both sell wall decals and peel and stick murals

  2. removable wall murals

  3. peel and stick wall decor

  4. murals

  5. peel and stick wallpaper

  6. Enjoy The Wood

    kids wall decor

  7. Smart Playrooms

    kids room decor

  8. posters and wall art

  9. wall art prints

  10. wallpaper and murals

how we pick competitors

What apps does Fathead use on Shopify?

Fathead runs 20 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Other, Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Loyalty, store credit & gift cards, Helpdesk, Product reviews. Seen running on its storefront: Gorgias, Klaviyo.

Who are Fathead's competitors?

The Shopify brands closest to Fathead are Urbanwalls Inc., Wallshoppe, WALL BLUSH, WonderMural and US Wall Decor.

Updated 2026-10-22. Method notes and every source: how we count →