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Equip

Colostrum, beef organs, coffee, frother, collagen, protein, and kids protein products. Louisville, Kentucky. Runs on Shopify Plus.

Equip is a Louisville, Kentucky brand selling colostrum, beef organs, coffee, frother, collagen, protein, and kids protein products on Shopify Plus. Its store lists 28 products, mostly colostrum, beeforgans and coffee, priced from $4 to $135. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 31 apps from the Shopify App Store across 9 categories. It spends about $55K to $60K a month on those apps.

The store

Products listed
28
Counted on the storefront
Typical price
$4 to $135
Most products fall in this range
colostrum2beeforgans1coffee1frother1complete-collagen1prime-protein1

Product types as Equip files them in its own catalogue.

What Equip runs on Shopify

31 apps from the Shopify App Store, across 9 categories.

Other13Email & SMS marketing4Product reviews4Affiliates & influencers2Helpdesk2Advertising & analytics2Subscriptions2Shipping, returns & order tracking1Search, upsell & discovery1

Estimated app spend: about $55K to $60K a month.

Seen running on the storefront:AvantLink Affiliate MarketingBazaarvoice Ratings & ReviewsElevar Conversion TrackingGorgiasIntelligemsKlaviyoRedo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Equip sells

Direct, equipfoods.comAmazonWholesale

Competitors

  1. collagen, bone broth protein, organ capsules

  2. beef organ supplements and protein

  3. Levels

    protein powders

  4. protein, collagen, bars

  5. Dr. Kellyann

    bone broth and protein

  6. BrickHouse Nutrition

    whey, collagen, greens

  7. clean protein powders

  8. Oath Nutrition

    clear protein products

  9. Ka’Chava$15M to $20M

    protein shakes, whole foods

  10. IQBAR

    protein bars

how we pick competitors

What apps does Equip use on Shopify?

Equip runs 31 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Affiliates & influencers, Helpdesk, Advertising & analytics, Search, upsell & discovery, Subscriptions. Seen running on its storefront: AvantLink Affiliate Marketing, Bazaarvoice Ratings & Reviews, Elevar Conversion Tracking, Gorgias, Intelligems, Klaviyo, Redo.

Who are Equip's competitors?

The Shopify brands closest to Equip are Paleo Pro, Ancestral Supplements, Levels, Promix Nutrition and Dr. Kellyann.

Updated 2026-10-29. Method notes and every source: how we count →