Ello logo

Ello

Reusable food and beverage products, including water bottles, food storage containers, and travel mugs. Chicago, Illinois. Runs on Shopify Plus.

Ello is a Chicago, Illinois brand selling reusable food and beverage products, including water bottles, food storage containers, and travel mugs on Shopify Plus. Its store lists 184 products, mostly food storage, food storage containers and water bottle, priced from $9 to $45. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 12 apps from the Shopify App Store across 6 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
184
Counted on the storefront
Typical price
$9 to $45
Most products fall in this range
Food Storage27Food Storage Containers19Water Bottle17Replacement Lid16Tumbler11Reusable Straws10

Product types as Ello files them in its own catalogue.

What Ello runs on Shopify

12 apps from the Shopify App Store, across 6 categories.

Affiliates & influencers3Other3Email & SMS marketing2Product reviews2Search, upsell & discovery1Loyalty, store credit & gift cards1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:AttentiveInstafeedKlaviyoYotpo
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Ello sells

Direct, elloproducts.comRetailAmazonWholesale

Competitors

  1. both bottles, tumblers, kids lunch gear

  2. both kids lunch boxes and food storage

  3. both bottles and kids lunch items

  4. both kids and adult drinkware

  5. Built NY

    both bottles, tumblers, lunch bags

  6. both bottles and food containers

  7. Stanley 1913$450M to $500M

    both tumblers and bottles

  8. both tumblers with kids lines

  9. both affordable tumblers

  10. both food storage

how we pick competitors

What apps does Ello use on Shopify?

Ello runs 12 apps from the Shopify App Store across 6 categories: Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Other, Product reviews, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, Instafeed, Klaviyo, Yotpo.

Who are Ello's competitors?

The Shopify brands closest to Ello are Simple Modern, Bentgo, Thermos, Zak Designs and Built NY.

Updated 2026-10-22. Method notes and every source: how we count →