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Echelon

Home bikes, ellipticals, treadmills, climbers, and rowers. Chattanooga, Tennessee. Runs on Shopify Plus.

Echelon is a Chattanooga, Tennessee brand selling home bikes, ellipticals, treadmills, climbers, and rowers on Shopify Plus. dtcmvp estimates its revenue across all channels at $65M to $70M a year. Its store lists 355 products, mostly apparel, accessory and connect bike, priced from $5 to $224. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 53 apps from the Shopify App Store across 11 categories. It spends about $40K to $45K a month on those apps.

Revenue

Total revenue · est.
$65M to $70M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
355
Counted on the storefront
Typical price
$5 to $224
Most products fall in this range
Apparel83Accessory23Connect Bike9Treadmill7Rowers7Summit Stairmill5

Product types as Echelon files them in its own catalogue.

What Echelon runs on Shopify

53 apps from the Shopify App Store, across 11 categories.

Other25Advertising & analytics5Search, upsell & discovery5Helpdesk4Email & SMS marketing3Affiliates & influencers3Product reviews3Loyalty, store credit & gift cards2Shipping, returns & order tracking1Subscriptions1Page building1

Estimated app spend: about $40K to $45K a month.

Seen running on the storefront:IntelligemsKlaviyoLucky Orange Heatmaps & Replay
See which 53 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Echelon sells

Direct, echelonfit.comAmazonWholesale

Competitors

  1. home bikes, treadmills, rowers

  2. bikes, treadmills, ellipticals

  3. home cardio, reformers

  4. treadmills, rowers, bikes

  5. treadmills, ellipticals

  6. Matrix Fitness

    cardio machines

  7. treadmills

  8. home cardio

  9. indoor cycling bikes

  10. connected home fitness

how we pick competitors

What is Echelon's revenue?

dtcmvp estimates Echelon's revenue across all channels at $65M to $70M a year.

What apps does Echelon use on Shopify?

Echelon runs 53 apps from the Shopify App Store across 11 categories: Email & SMS marketing, Affiliates & influencers, Other, Product reviews, Advertising & analytics, Loyalty, store credit & gift cards, Shipping, returns & order tracking, Subscriptions, Search, upsell & discovery, Helpdesk, Page building. Seen running on its storefront: Intelligems, Klaviyo, Lucky Orange Heatmaps & Replay.

Who are Echelon's competitors?

The Shopify brands closest to Echelon are Sunny Health & Fitness, Schwinn Fitness, Stamina Products, Merach and SOLE FITNESS.

Updated 2026-10-28. Method notes and every source: how we count →