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DNA SPECIALTY

Motorcycle wheels for Indian and Harley Davidson motorcycles. Compton, California. Founded 1984.

DNA SPECIALTY is a Compton, California brand, founded in 1984, selling motorcycle wheels for Indian and Harley Davidson motorcycles on Shopify. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 18 apps from the Shopify App Store across 8 categories. It spends about $7.5K to $10K a month on those apps and added 5 in the last year.

What DNA SPECIALTY runs on Shopify

18 apps from the Shopify App Store, across 8 categories.

Other10Advertising & analytics2Search, upsell & discovery1Shipping, returns & order tracking1Product reviews1Email & SMS marketing1Helpdesk1Loyalty, store credit & gift cards1

Estimated app spend: about $7.5K to $10K a month. 5 apps added in the last year.

Seen running on the storefront:SmileTTriple Whale
See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where DNA SPECIALTY sells

Direct, dnaspecialty.comRetailAmazonWholesale

Competitors

  1. WoodysWheelWorks

    motorcycle wheels and tires

  2. forged wheels and rotors

  3. wheels, rotors, pegs

  4. Paughco, Inc

    custom Harley parts

  5. custom motorcycle parts

  6. Bad Dad

    Harley bagger parts

  7. Mickey Cohen Motorsports

    Harley parts

  8. Harley parts

  9. Freedom Exhaust Online Store

    exhaust and mufflers

  10. Harley accessories

how we pick competitors

What apps does DNA SPECIALTY use on Shopify?

DNA SPECIALTY runs 18 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Shipping, returns & order tracking, Product reviews, Email & SMS marketing, Helpdesk, Advertising & analytics, Loyalty, store credit & gift cards. Seen running on its storefront: Smile, Triple Whale.

Who are DNA SPECIALTY's competitors?

The Shopify brands closest to DNA SPECIALTY are WoodysWheelWorks, ArlenNess, Warp9Racing, Paughco, Inc and Lowbrow Customs.

Updated 2026-10-22. Method notes and every source: how we count →