Direct Colors
Decorative concrete stains, color products, supplies, and project design ideas. Shawnee, Oklahoma. Founded 1997.
Direct Colors is a Shawnee, Oklahoma brand, founded in 1997, selling decorative concrete stains, color products, supplies, and project design ideas on Shopify. Its store lists 70 products, mostly liquid concrete pigment, priced from $14 to $520. It sells direct and through retail and wholesale and sells on Amazon. It employs 1 to 10 people and runs 5 apps from the Shopify App Store across 4 categories. It spends about $500 to $1K a month on those apps and added 5 in the last year.
The store
Product types as Direct Colors files them in its own catalogue.
What Direct Colors runs on Shopify
5 apps from the Shopify App Store, across 4 categories.
Estimated app spend: about $500 to $1K a month. 5 apps added in the last year.
Klaviyo
Microsoft Clarity
YotpoCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Direct Colors sells
Competitors
- Black Diamond Coatings
both sell concrete sealers and coatings to contractors and DIYers
both sell decorative concrete products and sealers
both sell finishes with trial/sample kits to pros and DIYers
both sell concrete trade supplies to contractors
both sell stains, coatings and application tools
- Walrus Oil
both sell finishing products for surfaces
- Retique It
both sell stain and finish kits for DIY refinishing
- SPRAYMAN
both sell coatings and sealers to contractors
both sell decorative finishes with samples
- Custom Paints UK and Europe
both sell specialty color products to pros
What apps does Direct Colors use on Shopify?
Direct Colors runs 5 apps from the Shopify App Store across 4 categories: Other, Email & SMS marketing, Advertising & analytics, Product reviews. Seen running on its storefront: Klaviyo, Microsoft Clarity, Yotpo.
Who are Direct Colors's competitors?
The Shopify brands closest to Direct Colors are Black Diamond Coatings, Concrete Countertop Solutions, Rubio Monocoat USA, MudMixer and Paint Garden.