Charlotte's Web logo

Charlotte's Web

Full-spectrum and broad-spectrum CBD and functional botanical blends. Louisville, Colorado. Runs on Shopify Plus.

charlottesweb.com →LinkedIn →

Charlotte's Web reported $49.9M in revenue in its audited annual filing. It is a Louisville, Colorado brand selling full-spectrum and broad-spectrum CBD and functional botanical blends on Shopify Plus. Its store lists 54 products, mostly gummies, oils and topicals, priced from $30 to $300. It sells direct and wholesale and is not on Amazon. It employs 201 to 500 people and runs 12 apps from the Shopify App Store across 8 categories. It spends about $20K to $22.5K a month on those apps and added 4 in the last year.

Revenue

Total revenue
$49.9M
Audited.sourcepublic filinghow we count

The store

Products listed
54
Counted on the storefront
Typical price
$30 to $300
Most products fall in this range
Gummies39Oils5Topicals4Chews2Soft Gels1

Product types as Charlotte's Web files them in its own catalogue.

What Charlotte's Web runs on Shopify

12 apps from the Shopify App Store, across 8 categories.

Other4Affiliates & influencers2Search, upsell & discovery1Email & SMS marketing1Product reviews1Advertising & analytics1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $20K to $22.5K a month. 4 apps added in the last year.

Seen running on the storefront:impact.com Affiliate MarketingKlaviyoOkendoRecharge Subscriptions App
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Charlotte's Web sells

Direct, charlottesweb.comRetailAmazonWholesale

Competitors

  1. cbdMD

    CBD gummies, tinctures, pet, premium

  2. CBDfx

    CBD gummies, tinctures, mushroom gummies

  3. BATCH

    CBD/THC gummies, pets

  4. Sunmed– Sunmed CBD

    CBD gummies, tinctures, pets

  5. Cornbread Hemp™

    CBD/THC/mushroom gummies

  6. Neurogan

    CBD gummies, oils, capsules

  7. CBD Living

    CBD topicals, tinctures, gummies

  8. Feals

    CBD gummies, sleep, oil

  9. Koi CBD

    CBD and THC gummies, pets

  10. Bailey's Cbd$1M to $2M

    CBD products for pets

how we pick competitors

Open roles

Ecommerce and DTC jobs at Shopify brands

What is Charlotte's Web's revenue?

Charlotte's Web reported $49.9M in revenue in its audited annual filing.

What apps does Charlotte's Web use on Shopify?

Charlotte's Web runs 12 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Product reviews, Advertising & analytics, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: impact.com Affiliate Marketing, Klaviyo, Okendo, Recharge Subscriptions App.

Who are Charlotte's Web's competitors?

The Shopify brands closest to Charlotte's Web are cbdMD, CBDfx, BATCH, Sunmed– Sunmed CBD and Cornbread Hemp™.

Updated 2026-10-22. Method notes and every source: how we count →