Boston General Store logo

Boston General Store

Goods for the home. Brookline, Massachusetts. Runs on Shopify Plus.

Boston General Store is a Brookline, Massachusetts brand selling goods for the home on Shopify Plus. Its store lists 2,351 products, mostly office, hobonichi, office, writing utensils and greeting cards, priced from $5 to $115. It sells direct and through retail. It employs 11 to 50 people and runs 13 apps from the Shopify App Store across 6 categories. It spends about $12.5K to $15K a month on those apps and added 4 in the last year.

The store

Products listed
2,351
Counted on the storefront
Typical price
$5 to $115
Most products fall in this range
Office, Hobonichi232Office, Writing Utensils175Greeting Cards144Office, Notebooks + Stationery143Office, Desktop107Candles + Scent89

Product types as Boston General Store files them in its own catalogue.

What Boston General Store runs on Shopify

13 apps from the Shopify App Store, across 6 categories.

Other6Shipping, returns & order tracking2Product reviews2Email & SMS marketing1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $12.5K to $15K a month. 4 apps added in the last year.

Seen running on the storefront:InstafeedKlaviyoRecharge Subscriptions AppSmile
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Boston General Store sells

Direct, bostongeneralstore.comRetail

Competitors

  1. Wisteria

    home goods and gifts

  2. home accessories and linens

  3. home decor and gifts

  4. En Gold

    home accessories

  5. Zafferano America

    tableware and lighting

  6. Ellementry

    tableware and decor

  7. home goods

  8. home accessories

  9. Pagazzi

    home decor

  10. Froy.com

    home goods

how we pick competitors

What apps does Boston General Store use on Shopify?

Boston General Store runs 13 apps from the Shopify App Store across 6 categories: Other, Shipping, returns & order tracking, Product reviews, Email & SMS marketing, Loyalty, store credit & gift cards, Subscriptions. Seen running on its storefront: Instafeed, Klaviyo, Recharge Subscriptions App, Smile.

Who are Boston General Store's competitors?

The Shopify brands closest to Boston General Store are Wisteria, Dear Keaton, France & Son, En Gold and Zafferano America.

Updated 2026-10-22. Method notes and every source: how we count →