BODi logo

BODi

INSANITY, P90X, and Track Pilates fitness programs plus energy drinks and supplements. Santa Monica, California. Founded 1998.

BODi is a Santa Monica, California brand, founded in 1998, selling INSANITY, P90X, and Track Pilates fitness programs plus energy drinks and supplements on Shopify. dtcmvp estimates its revenue across all channels at $250M to $300M a year. Its store lists 91 products, priced from $5 to $130. It employs 11 to 50 people and runs 14 apps from the Shopify App Store across 7 categories. It spends about $17.5K to $20K a month on those apps and added 14 in the last year.

Revenue

Total revenue · est.
$250M to $300M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
91
Counted on the storefront
Typical price
$5 to $130
Most products fall in this range

Product types as BODi files them in its own catalogue.

What BODi runs on Shopify

14 apps from the Shopify App Store, across 7 categories.

Other7Email & SMS marketing2Helpdesk1Advertising & analytics1Product reviews1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $17.5K to $20K a month. 14 apps added in the last year.

Seen running on the storefront:AttentiveGladlyIntelligems
See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where BODi sells

Direct, bodi.com

What is BODi's revenue?

dtcmvp estimates BODi's revenue across all channels at $250M to $300M a year.

What apps does BODi use on Shopify?

BODi runs 14 apps from the Shopify App Store across 7 categories: Email & SMS marketing, Other, Helpdesk, Advertising & analytics, Product reviews, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: Attentive, Gladly, Intelligems.

Updated 2026-10-22. Method notes and every source: how we count →