Bells of Steel USA logo

Bells of Steel USA

Fitness equipment for home gyms. Indianapolis, Indiana. Runs on Shopify Plus.

Bells of Steel USA is a Indianapolis, Indiana brand selling fitness equipment for home gyms on Shopify Plus. Its store lists 476 products, mostly power rack, strength rack attachment and cable attachment, priced from $25 to $1.55K. It sells direct and through retail and sells on Amazon. It employs 51 to 200 people and runs 24 apps from the Shopify App Store across 8 categories. It spends about $30K to $35K a month on those apps.

The store

Products listed
476
Counted on the storefront
Typical price
$25 to $1546
Most products fall in this range
Power Rack55Strength Rack Attachment29Cable Attachment28Weight Plate27Barbell23Rack Component22

Product types as Bells of Steel USA files them in its own catalogue.

What Bells of Steel USA runs on Shopify

24 apps from the Shopify App Store, across 8 categories.

Other12Search, upsell & discovery5Advertising & analytics2Shipping, returns & order tracking1Affiliates & influencers1Helpdesk1Email & SMS marketing1Product reviews1

Estimated app spend: about $30K to $35K a month.

Seen running on the storefront:Affirm pay‑over‑time messagingElevar Conversion TrackingGorgiasIntelligemsKlaviyoOkendo
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Bells of Steel USA sells

Direct, bellsofsteel.usRetailAmazon

Competitors

  1. American Barbell

    barbells, racks, kettlebells

  2. racks, barbells for lifters

  3. Giant Lifting

    barbells, bumper plates, racks

  4. PRx Performance

    racks and attachments

  5. Torque Fitness

    racks and attachments

  6. racks and barbells

  7. affordable racks and kettlebells

  8. barbells and racks

  9. racks and benches

  10. EliteFTS

    lifter gear

how we pick competitors

What apps does Bells of Steel USA use on Shopify?

Bells of Steel USA runs 24 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Other, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Email & SMS marketing, Advertising & analytics, Product reviews. Seen running on its storefront: Affirm pay‑over‑time messaging, Elevar Conversion Tracking, Gorgias, Intelligems, Klaviyo, Okendo.

Who are Bells of Steel USA's competitors?

The Shopify brands closest to Bells of Steel USA are American Barbell, Fringe Sport, Giant Lifting, PRx Performance and Torque Fitness.

Updated 2026-10-22. Method notes and every source: how we count →