Baking Steel logo

Baking Steel

Pizza steels for home ovens. Grand Rapids, Michigan. Runs on Shopify Plus.

Baking Steel is a Grand Rapids, Michigan brand selling pizza steels for home ovens on Shopify Plus. Its store lists 24 products, mostly pizza steel, dough and pizza peel, priced from $29 to $209. It sells direct and wholesale and sells on Amazon. It employs 1 to 10 people and runs 21 apps from the Shopify App Store across 8 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
24
Counted on the storefront
Typical price
$29 to $209
Most products fall in this range
Pizza Steel7Dough3Pizza Peel3Griddle3Serving Board1Book1

Product types as Baking Steel files them in its own catalogue.

What Baking Steel runs on Shopify

21 apps from the Shopify App Store, across 8 categories.

Other8Product reviews3Shipping, returns & order tracking2Search, upsell & discovery2Helpdesk2Email & SMS marketing2Loyalty, store credit & gift cards1Advertising & analytics1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:AwinGorgiasInstafeedKlaviyoLooxMailchimp Email SMS MarketingRedo
See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Baking Steel sells

Direct, bakingsteel.comAmazonWholesale

Competitors

  1. both sell heavy cast iron/steel cooking surfaces for home cooks

  2. both sell American-made cast iron cooking pieces

  3. both sell cast iron griddles and cookware

  4. Black Rock Grill

    both sell stone/steel cooking sets and serving boards

  5. both sell outdoor cookers and griddles

  6. Xtrema Pure Ceramic Cookware

    both sell durable specialty cookware

  7. q.b. Cucina

    both sell pasta/Italian cooking tools and pantry

  8. The Boardsmith

    both sell boards and kitchen tools to enthusiasts

  9. Chantal

    both sell cast iron and bakeware

  10. Hardmill

    both serve cast iron enthusiasts

how we pick competitors

What apps does Baking Steel use on Shopify?

Baking Steel runs 21 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Loyalty, store credit & gift cards, Other, Search, upsell & discovery, Helpdesk, Product reviews, Email & SMS marketing, Advertising & analytics. Seen running on its storefront: Awin, Gorgias, Instafeed, Klaviyo, Loox, Mailchimp Email SMS Marketing, Redo.

Who are Baking Steel's competitors?

The Shopify brands closest to Baking Steel are FINEX Cast Iron Cookware Co., Field Company, Lancaster Cast Iron, Black Rock Grill and Bayou Classic.

Updated 2026-10-22. Method notes and every source: how we count →