Baked by Melissa logo

Baked by Melissa

Bite-size cupcakes in gluten-free, vegan, and other flavors for birthdays and gifting. New York, New York. Runs on Shopify Plus.

Baked by Melissa is a New York, New York brand selling bite-size cupcakes in gluten-free, vegan, and other flavors for birthdays and gifting on Shopify Plus. Its store lists 597 products, mostly cupcakes, individual cupcakes and add-ons / accessories, priced from $6 to $145. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $17.5K to $20K a month on those apps.

The store

Products listed
597
Counted on the storefront
Typical price
$6 to $145
Most products fall in this range
Cupcakes217Individual Cupcakes38Add-ons / Accessories26

Product types as Baked by Melissa files them in its own catalogue.

What Baked by Melissa runs on Shopify

16 apps from the Shopify App Store, across 8 categories.

Other6Email & SMS marketing2Search, upsell & discovery2Advertising & analytics2Affiliates & influencers1Loyalty, store credit & gift cards1Product reviews1Helpdesk1

Estimated app spend: about $17.5K to $20K a month.

Seen running on the storefront:AttentiveKlaviyoMicrosoft ClarityYotpoZendesk
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Baked by Melissa sells

Direct, bakedbymelissa.comRetailAmazonWholesale

Competitors

  1. Georgetown Cupcake

    both ship gourmet cupcakes in gift boxes

  2. Caroline's Cakes

    both ship cakes and bites with gluten-free options

  3. both sell cupcakes and cake pops, gluten-free

  4. Patisserie Valerie

    both sell cupcakes and brownies in gift boxes

  5. Taylor Chip

    both ship premium cookies and desserts

  6. chip cookies

    both ship gourmet cookies in gift boxes

  7. both ship gifting baked goods

  8. Hot Box Cookies

    both ship cookie gifts

  9. both sell baked sweets gifts

  10. Old West Cinnamon Rolls

    both sell shipped baked treats

how we pick competitors

What apps does Baked by Melissa use on Shopify?

Baked by Melissa runs 16 apps from the Shopify App Store across 8 categories: Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Other, Advertising & analytics, Loyalty, store credit & gift cards, Product reviews, Helpdesk. Seen running on its storefront: Attentive, Klaviyo, Microsoft Clarity, Yotpo, Zendesk.

Who are Baked by Melissa's competitors?

The Shopify brands closest to Baked by Melissa are Georgetown Cupcake, Caroline's Cakes, Sweet E's Bake Shop, Patisserie Valerie and Taylor Chip.

Updated 2026-10-22. Method notes and every source: how we count →