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Backbone

Game controllers for phones. Beaverton, Oregon.

Backbone is a Beaverton, Oregon brand selling game controllers for phones on Shopify. dtcmvp estimates its revenue across all channels at $20M to $25M a year, of which $20M to $25M comes through its online storefront, ranking it #1616 of the 14,841 Shopify brands over $5M that dtcmvp tracks. Its store lists 10 products, mostly portable game console accessories, priced from $30 to $180. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 9 categories. It spends about $65K to $70K a month on those apps and added 3 in the last year.

Revenue

Total revenue · est.
$20M to $25M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$20M to $25M
dtcmvp estimateconfidence A#1616 of 14,841 Shopify brands over $5Mhow we count

The store

Products listed
10
Counted on the storefront
Typical price
$30 to $180
Most products fall in this range
Portable Game Console Accessories10

Product types as Backbone files them in its own catalogue.

What Backbone runs on Shopify

16 apps from the Shopify App Store, across 9 categories.

Other4Advertising & analytics3Search, upsell & discovery2Subscriptions2Shipping, returns & order tracking1Email & SMS marketing1Affiliates & influencers1Product reviews1Helpdesk1

Estimated app spend: about $65K to $70K a month. 3 apps added in the last year.

See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Backbone sells

Direct, backbone.comAmazonWholesale

What is Backbone's revenue?

dtcmvp estimates Backbone's revenue across all channels at $20M to $25M a year, of which $20M to $25M comes through its online storefront, ranking it #1616 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Backbone use on Shopify?

Backbone runs 16 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Affiliates & influencers, Product reviews, Subscriptions, Helpdesk.

Updated 2026-07-19. Method notes and every source: how we count →