Arlo logo

Arlo

Security cameras, video doorbells, and floodlights. Carlsbad, California. Runs on Shopify Plus.

Arlo is a Carlsbad, California brand selling security cameras, video doorbells, and floodlights on Shopify Plus. dtcmvp estimates its revenue across all channels at $500M to $550M a year. Its store lists 89 products, priced from $25 to $563. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 4 apps from the Shopify App Store across 3 categories. It spends about $500 to $1K a month on those apps and added 3 in the last year.

Revenue

Total revenue · est.
$500M to $550M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
89
Counted on the storefront
Typical price
$25 to $563
Most products fall in this range

Product types as Arlo files them in its own catalogue.

What Arlo runs on Shopify

4 apps from the Shopify App Store, across 3 categories.

Other2Email & SMS marketing1Search, upsell & discovery1

Estimated app spend: about $500 to $1K a month. 3 apps added in the last year.

Seen running on the storefront: Klaviyo, Signifyd.

See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Arlo sells

Direct, arlo.comRetailAmazonWholesale

What is Arlo's revenue?

dtcmvp estimates Arlo's revenue across all channels at $500M to $550M a year.

What apps does Arlo use on Shopify?

Arlo runs 4 apps from the Shopify App Store across 3 categories: Other, Email & SMS marketing, Search, upsell & discovery. Seen running on its storefront: Klaviyo, Signifyd.

Updated 2026-06-20. Method notes and every source: how we count →