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Annie Selke

Rugs, bedding, home décor, and furniture. Pittsfield, Massachusetts. Runs on Shopify Plus.

Annie Selke is a Pittsfield, Massachusetts brand selling rugs, bedding, home décor, and furniture on Shopify Plus. Its store lists 4,316 products, mostly rug, swatch and bedding, priced from $12 to $2.52K. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 19 apps from the Shopify App Store across 8 categories. It spends about $17.5K to $20K a month on those apps and added 9 in the last year.

The store

Products listed
4,316
Counted on the storefront
Typical price
$12 to $2518
Most products fall in this range
Rug1,761Swatch910Bedding608Furniture340Throws & Dec Pillows283Home Accessories268

Product types as Annie Selke files them in its own catalogue.

What Annie Selke runs on Shopify

19 apps from the Shopify App Store, across 8 categories.

Other6Advertising & analytics3Email & SMS marketing3Helpdesk2Product reviews2Affiliates & influencers1Search, upsell & discovery1Shipping, returns & order tracking1

Estimated app spend: about $17.5K to $20K a month. 9 apps added in the last year.

Seen running on the storefront:Elevar Conversion TrackingKlaviyoOkendoSwym Back in Stock AlertsYotpoZendesk
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Annie Selke sells

Direct, annieselke.comRetailAmazonWholesale

Competitors

  1. rugs, pillows, designer collabs, trade

  2. Caitlin Wilson

    curated decor and rugs

  3. design-led decor

  4. bedding and rugs

  5. trade rugs

  6. wool rugs artisan

  7. designer home textiles

  8. design textiles and rugs

  9. area rugs

  10. area rugs

how we pick competitors

What apps does Annie Selke use on Shopify?

Annie Selke runs 19 apps from the Shopify App Store across 8 categories: Other, Advertising & analytics, Helpdesk, Affiliates & influencers, Search, upsell & discovery, Email & SMS marketing, Shipping, returns & order tracking, Product reviews. Seen running on its storefront: Elevar Conversion Tracking, Klaviyo, Okendo, Swym Back in Stock Alerts, Yotpo, Zendesk.

Who are Annie Selke's competitors?

The Shopify brands closest to Annie Selke are Loloi Rugs, Caitlin Wilson, Jonathan Adler, LushDecor and STARK CARPET.

Updated 2026-10-29. Method notes and every source: how we count →