Yoto launches in the Netherlands with 12 Dutch cards by year end
Yoto now speaks Dutch: partnered with Gottmer, Rubinstein and WPG Kinderboeken, 12 Dutch Yoto Cards by end of year plus first Dutch Originals.
hyperice put heat inside normatec for the first time. baked by melissa launched its first at home baking line, only at target. and emi jay is at 122% of its sephora goal, led by a mist, not a clip.










Yoto now speaks Dutch: partnered with Gottmer, Rubinstein and WPG Kinderboeken, 12 Dutch Yoto Cards by end of year plus first Dutch Originals.

Mario Badescu partners with Victoria's Secret PINK Beauty Mini Bar: Drying Lotion, Pore Strips, plus exclusive Facial Spray with Aloe, Basil and Watermelon.

Masienda Masa Taquera, its top seller, now at H-E-B stores across Texas

Halfdays now ships to France, Germany, Sweden, Switzerland, Austria, Denmark, Italy, the Netherlands and Norway, and is in select European retailers.

CardVault by Tom Brady opened its 20th location (Strip District Terminal, Pittsburgh)

Baked by Melissa at Target, first at-home baking products, exclusive this holiday

Taste Salud launched at Costco, next to Liquid I.V., more clubs coming

GHOST Energy now at EG On The Move (UK fuel and convenience retailer)

Second Paul Fredrick store opens Friday at Garden State Plaza, tied to 40th anniversary Made in America Collection

Walmart: Classic Cheddar, Hot Honey and Smoked Gouda Protein Cracker flavors.

Beard care on Amazon: 57% YoY growth L12M, +348 bps share, no. 1 in B&M retail per IRI, Amazon spend not up.
Toybox pop up store in Lexington Passage, Grand Central, Nov 10 to 22, showing Alpha4 and Luna multi color printer
A $200M recovery brand adds heat to its core compression device, a first for the Normatec line.
TRUBRANDS now has TRUBAR, KiDS, PRO and Drizzle on shelves at major US retailers

A kids guitar brand extending a three year Fender collab shows how a big licensor partnership keeps compounding.

A mass footwear icon tests a luxury runway collab to lift its everyday classic.

A $164M fitness platform adds a premium plan, with little detail yet on pricing or features.
A well known brand extends into cycling gear through a collab, sold via the partner.

A licensed character collaboration is a standard way a legacy stationery brand reaches a younger gift buyer.

A $71M functional gum brand extends from focus into an evening stress category.
First shoe from a brand in its apparel niche, a licensed extension showing how a founder brand stretches into footwear.

Refreshed packaging arrives on shelves end of year

A $22M connected basketball hoop brand ships its first full hardware refresh in over two years.
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Emi Jay at 122% of Sephora annual goal YTD; Aura Hair + Body Mist (with DedCool) was #1 SKU across DTC and retail in October
Frost Buddy shipped 22.5k units on a normal Tuesday before any sale; best day last year was 44k on Black Friday; added 48 pack stations and 75 people, targeting 100k units in a day.

KORRES Group nine months 2026: net sales +8.1% YoY, gross profit +12.9%, adjusted EBITDA +23.2%.

A hemp brand buys four supplement brands to diversify away from regulatory risk in CBD.

Tariffs and a fading post COVID bump ended a venture funded outdoor commerce platform with a 30,000 square foot warehouse.
6,500+ projects in all 50 states, 45+ GC partners, franchise development starting

National trade recognition for a recognizable $100M plus DTC beauty brand, 13 years in.
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