Varos pulls real-time roas, cpa, cpm, & ctr benchmarks from peer brands in your vertical and spend tier, so you can see where your paid media sits vs the market. Best fit for dtc brands spending $50k+/yr on Meta, Google, or TikTok ads who want faster signal when campaigns drift. Connects to Shopify, Meta, Google, TikTok, Klaviyo, & Stripe.
What Varos does for Shopify brands
- Real-time peer benchmarks flag roas/cpa drift 1-2 weeks before internal reporting catches it
- Less wasted spend on underperforming campaigns before corrective action kicks in
- Weekly benchmark email & live dashboard replace manual industry reports & peer surveys
- Frees analyst & marketing ops time previously spent on competitive research
