Shopify Translate & Adapt
Translate and localize your Shopify store for international markets
Official site →Shopify Translate & Adapt is a free app that translates product pages, collections, checkout copy, and metadata into the languages of the markets you sell into. Best fit for brands already getting international traffic from paid social or organic search but running an English-only store. Pairs with Shopify Markets to serve translated content at country-specific URLs.
What Shopify Translate & Adapt does for Shopify brands
- Native-language pages recover conversions from non-English visitors already in funnel
- 76% of global shoppers prefer buying in their own language; 40% won't buy from foreign-language sites
- Translated pages get indexed in non-English search, pulling net-new organic traffic
- Built-in editor replaces agency fees & freelancer hours for ongoing translation upkeep
- Centralizes copy updates across launches, campaigns & seasonal content in one place
